Google Ads, formerly known as Google AdWords, is an online advertising platform created by Google that allows businesses to create and display ads to potential customers when they search for specific products or services on Google, or when they are browsing websites that participate in Google's ad network.
Google Ads works on a pay-per-click (PPC) model, which means that businesses only pay when someone clicks on their ad. Ads can appear on Google's search results pages, on other websites that are part of Google's ad network, or on mobile apps.
To create a Google Ads campaign, businesses select the keywords they want to target, create their ad, set a budget, and bid on the amount they are willing to pay for each click. Ads are then shown to users who search for those keywords, and the business is charged when someone clicks on their ad.
Google Ads can be a powerful tool for businesses to reach potential customers at the moment they are searching for products or services. It allows businesses to target specific audiences and geographic locations, and provides detailed analytics to track the effectiveness of their campaigns.