A digital sales funnel is a marketing strategy that involves guiding potential customers through a series of steps or stages towards making a purchase or taking a desired action. Here's how a digital sales funnel typically works:
Awareness: At the top of the funnel, potential customers become aware of your brand, product, or service through various marketing channels such as social media, advertising, or content marketing.
Interest: Once potential customers are aware of your brand, they move to the next stage where they show an interest in your product or service. This could be through visiting your website or engaging with your social media content.
Consideration: At this stage, potential customers are considering whether or not to purchase your product or service. They may be comparing your offering to that of competitors and conducting research to gather more information.
Conversion: If potential customers are convinced that your product or service is right for them, they move to the conversion stage, where they make a purchase or take a desired action such as filling out a form or signing up for a free trial.
Retention: After making a purchase, customers move to the retention stage, where you work to retain their loyalty and encourage them to make repeat purchases or refer your brand to others.
Advocacy: Finally, if customers are happy with their experience, they may become advocates for your brand and share their positive experiences with others, which can help attract new customers and grow your business.
By understanding how a digital sales funnel works, you can create marketing strategies and tactics to guide potential customers through each stage and ultimately drive conversions and business growth.